Swiss Water Decaff wanted to get everyone talking over the summer.
We opened the world’s first caffeine-free pop-up shop in Manhattan from Oct 30 through Nov 8, 2015.
Millions of dollars of earned media.
The most talked about coffee story of the year.
International coverage across every platform.
Discover the press coverage right below: Gothamist, Grub Street, Eater New York, Huffpost, Washington Post, New York Post, Mashable, Observer, Trend Hunter, The Telegraph, The Guardian, Citylab, QZ, Independent…