Swiss Water Decaf

Brief:
Swiss Water Decaff wanted to get everyone talking over the summer.

Idea:
We opened​ the world’s first caffeine-free pop-up shop in Manhattan from Oct 30 through Nov 8, 2015.

Result:
Millions of dollars of earned media.
​The most talked about coffee story of the year.
​International coverage across every platform.

Discover the press coverage right below: Gothamist, Grub Street, Eater New York, Huffpost, Washington Post, New York Post, Mashable, Observer, Trend Hunter, The Telegraph, The Guardian, Citylab, QZ, Independent…