Swiss Water Pop-up Shop

Worked on the concept and ideas behind creating a Swiss Water caffeine free pop-up coffee shop. The “coffee as art” concept opened in Manhattan. Four New York-based artists contributed original art to “The Art of Coffee Without Caffeine”, including the street artist Dasic Fernandez.  With international coverage across every platform, it was probably the most talked about coffee story of the year. 

CLIENT


Swiss Water Decaf Coffee

AGENCY 


PI&C

ROLE


Art Direction, Creative Concepts, Experiential