Aspria Spring Campaign




Lisa Tse Ltd


Art Direction, Creative Concepts. Print

Creation of a new spring campaing for Aspria. 
Inspired by the theme ‘Everything under one roof‘ (sport, business meeting, restaurant, etc…). The Aspria Spring campaign presents a series of resolutions with the core message : it is easy to make promises, Aspria helps you to actually keep them. The Aspria Spring campaign was launched across Europe in a multi-channel campaign in digital, print and advertising.



Brand Strategy                                            Brand Messaging

Creative Direction                                      Print Campaign

Aspria philosophy

Aspria encourage members to reach their full potential and enrich their lives culturally, mentally and physically via the clubs’ exclusive combination of culture, business and wellbeing facilities.

Naturally, they needed an imagery that communicated the quality, luxury and diversity of their offers. We art directed and photographed creative assets to be used across all digital and physical touch-points.

Each photo represents a new experience, enticing the viewer to immerse in.